Oulangshi Lighting​ was born in Guzhen Town, Zhongshan City, Guangdong Province—an industrial hub renowned as the “Lighting Capital of China.” Since the 1990s, this town has concentrated the core resources of the global lighting industry chain.

In its early days, Oulangshi entered the market by producing specialized lighting products such as bar lights, iron craft candle lights, and custom art lighting for KTVs. With an extreme pursuit of craftsmanship and a deep understanding of European design styles, the brand quickly gained prominence in Southern China. The name “Oulangshi” blends “European aesthetics” with the aspiration to “illuminate the world,” reflecting the brand’s vision of centering on European style and lighting up the globe with the art of light and shadow.

After 2000, the brand invested heavily in forming a professional design team, introducing precision German processing equipment, and establishing a strict quality inspection system. In 2010, Oulangshi obtained the ​ISO9001-2000 International Quality Management System certification, signifying that its production management had reached international standards .

Subsequently, the brand gradually expanded into high-end commercial scenarios such as star-rated hotels, cruise ships, banquet halls, and property sales centers. Its product range came to cover a full spectrum including hotel lighting, restaurant lighting, KTV lighting, lighting for sales centers, lighting for bath centers, wedding hall lighting, banquet hall lighting, and lighting for cruise ships and tourist boats. By combining market demand with the development of customized, artistic lighting products, Oulangshi meets the diverse needs of its clients .

Oulangshi’s design team delves into the fusion of European classical aesthetics and modern minimalism, creating a “​New European​” lighting style. For instance, its crystal light series incorporates Swarovski elements and Italian hand-blown glass craftsmanship to create pieces that blend luxury with artistic sensibility . The engineering lighting series focuses on functionality and scene adaptation, providing customized lighting solutions for spaces like hotel lobbies and banquet halls . In 2018, Oulangshi exhibited intelligent dimming lights at the GETshow, which allowed color temperature and brightness adjustment via a mobile app, leading the industry trend towards smart lighting .

From a small factory in Guzhen to a leader in the global lighting market, Oulangshi has spent over 30 years interpreting the transformation from “Made in China” to “Created in China.” Its brand story is not only a model of commercial success but also a history of dialogue between light and beauty, tradition and modernity, the local and the global. As the founder of Oulangshi said, “Lighting is not just illumination; it is the炫耀 of art! We aspire to be poets of light, writing the warmth of the world with our designs.”